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Change is inevitable ...
and increasing! Rapid and radical change is the primary challenge facing corporations and
professionals today. We cannot stop this change, nor can we ignore it. But we can increase
our ability to adapt, to manage change effectively, and to benefit from the numerous
opportunities that change creates. In these rapidly -changing times, the metaphor of
adventure is the perfect vehicle for articulating the strategy that will help us address
this challenge. By definition, adventure involves dealing with the uncertain, the
unpredictable and the unknown, just as change involves moving towards a future in which
there are no guarantees. To succeed in the uncertain world of the 1990's and the 21st
century, we must learn to embrace change, and to become visionary and adventurous in
dealing with the economic, social, and political environments in which we must all
operate. The key to future successes will be to develop the
"Adventure
Attitude"™ philosophy - a pro-active approach based upon the
following acronym:
Straight to the Top and Beyond will motivate your
staff to embrace new opportunities in a changing world, to open up their minds to new
realities, and to develop the "Adventure
Attitude"™ strategies that will be the key to success in the
future.
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